PAPA KIRK----- WE LOVE YOU

GP PAT & OHEARNS FOR HIS 68th!

PROLINK SPORTS- Paul Kirk

FOR IMMEDIATE RELEASEWednesday, July 9, 2008 CONTACTS:Judianne Atencio, 303-886-3950 / jatencio@prolinksports.netPaul Kirk, 303-929-4686 / pkirk@prolinksports.net PROLINK SPORTS LAUNCHESProfessional Athlete Representation Firm Specializes in Philanthropy and Image Management DENVER—Veteran sports business executives Judianne Atencio and Paul Kirk have joined forces to launch ProLink Sports, an exclusive firm specializing in professional athlete representation, media relations, philanthropy and image management.ProLink’s services are designed to engage the athlete in the community in a more effective and meaningful way, while building his “brand” through professional handling of his outreach to media, fans and his local community.Kirk was director of media relations for the Denver Broncos from 2002 until March 2008, and spent 13 years with the NFL club, including its Super Bowl-winning seasons of 1997 and ’98.“Professional athletes in the 21st century have themselves become brands,” said Kirk. “For that reason their images must be managed successfully by experts with proven track records. Our clients can depend on our trusted local and national sports and entertainment media relationships to help them build or rebuild a positive public profile.” Atencio has over 20 years experience in communications and philanthropy for high-profile companies such as MTV Networks and DISH Network, numerous players in Major League Baseball and Denver Broncos quarterbacks Jake Plummer and Jay Cutler.“ProLink was formed to answer the needs of the many athletes who contacted us for assistance in communications and giving back,” added Atencio. “ProLink fills the gaps in support away from the game that a professional sports franchise is not designed to offer its players to manage their ‘brand’ and their off-field life.”ProLink also assists professional athletes to improve the way they communicate with their fans through the development and maintenance of individual websites and the organizing of personalized responses to fan mail, as well as arranging appearances and other opportunities. ProLink designs a personalized plan for each player that is tailored to fit his unique personality and his vision for the impact he would like to make away from the game.ProLink also serves as a valuable gateway for corporate clients who wish to identify a professional athlete to enhance their company’s, products and/or services, as well as playing an important role on an organizing team for fundraising events. # # #

Tommys Lunch Seattle April 1982